The conference will be divided into 3 tracks, Technical, Commerce and Information and Entertainment. There will also be a pre-conference workshop, The User Experience Forum.

Tuesday October 2nd
Enhancing The User Experience - Pre Conference Workshop

• What services are currently in demand?
• The number of users on the mobile web
• One Web vs Mobile Web
• Enhanced mobile search and surf
• Examining Fixed rate pricing and opening the garden
• How much is spent on mobile internet?
• What is the size of the market?
• Demographic breakdown of users
• Market share analysis
• What are the major complaints of users and how to address them
• Addressing file swapping
• Factors that increase usage and enhance user experience
• Third Screen: Handset technologies and operating systems
• Carrier content guidelines
• 3G and 4G technologies

Wednesday October 3rd and Thursday October 4th
Track 1: Technical:
Effective design and development

This two-day track is designed for Developers and Designers who may or may not be familiar with mobile technologies. The purpose is to guide you through the technical requirements and techniques used to maximize the mobile experience including, but not limited to:

• Why simplicity and speed of access is key
• Keeping a thematic consistency that can be accessed through a range of devices and examining the opportunities and challenges of the One Web principal
• WML and xHTML and the differences between traditional internet and mobile internet
• Overcoming problems providing content that efficient use is optimized for different devices or created using the lowest common markup level
• Testing your site over a range of browsers
• Shortcomings of current application models
• Ease of use/navigation tools
• Creating easy URI’s and entry points
• Minimizing complex interactions
• Supporting maximum number of devices
• Maximizing speed of access
• Images and graphic designs
• Effective layout and content
• Pop ups, refreshing and re-directs
• Examining memory limitations
• Encoding: AJAX vs. J2ME and XHTML

Wednesday October 3rd
Track 2: Retail and Commerce:
Making the mobile web work

According to a government study, the number of Japanese mobile phone internet users surpassed personal computer users in 2005. This two-day track will focus on how to capitalize on the mobile web: Subjects covered but not limited to:

• Overview of the current and future market, recognizing the challenges and opportunities
• Mobilizing your content
• Monetizing your traffic
• Examining security issues
• Advertising mobile versions
• Understand the context of use
• Offering the features that help customers achieve their results
• Connecting with your customers
• Getting your service noticed
• Mobile voice recognition search
• Emerging marketing opportunities
• Getting the visitor to buy your digital or conventional goods
• Case studies of effective campaigns
• Achieving brand awareness
• Mobile Coupons
• Short code marketing
• Case studies from around the world
• Billing for services
• Mobile Banking
• Establishing Partnerships
• On deck vs. off deck delivery
• The distribution channel
• Using the .mobi URL

Thursday October 4th
Track 3: Information and Entertainment:
The market for premium information and entertainment services

This full day track will focus on the most popular areas of the mobile web, information and entertainment, and creating compelling offerings to drive traffic. Subjects covered but not limited to:

• Examining the successful pay for service sites
• Interactive gaming over the mobile internet
• Information and location based services
• Social Networking
• Mobile chat and dating
• Age verification and child protection
• Acceptable on deck and off deck content
• Top information services in demand by consumers
• Mature content
• Top entertainment services